Shaping Financial Futures
At 401k Generation, we are more than just a financial services firm. We are dedicated educators, guides, and assistants, committed to helping our clients achieve their financial goals for a brighter tomorrow.
Our MissionEducate, Guide, Assist
Our mission at 401k Generation is clear: 'To educate, guide, and assist our clients with achieving their financial goals today for a better tomorrow.' We embody this statement in every service we offer, helping our clients become well-informed and adequately supported throughout their financial journey.
Tailored Retirement Solutions
Backed by years of experience, 401k Generation specializes in 401(k) administration, financial advising, and investment management. Our focus is on providing tailored, strategic solutions that cater to the unique needs and goals of each client.
LeadersMeet 401k Generation
Discover the driving force behind 401k Generation. Our leadership team, with their extensive expertise and commitment to excellence, is dedicated to guiding our clients towards achieving their financial aspirations. Get to know the professionals who are at the forefront of redefining retirement planning and financial advising.
Eddie Rojas
Chief Executive Officer
Brenda Kincaid
Chief Operating Officer
Marlene Nitsch
Chief Compliance Officer
Candice Baumann
Director of 3(16) Services
Chris Austin
Director of Business Operations
Choose 401k GenerationYour Partner for Today and Tomorrow
Choose 401k Generation for our industry knowledge, commitment to client success, and innovative financial strategies. We align our services with your financial aspirations at each step of your financial journey.
Contact UsWe Want to Hear From You
Let 401k Generation help you achieve your financial goals for a brighter tomorrow.